{"product_id":"9781849507202","title":"Tourism Branding : Communities in Action (Bridging Tourism Theory and Practice)","description":"\u003cp\u003eAcademic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. This title attempts to free branding research and practice in tourism from the shackles of marketing that are dominated by the conventional approach of product, price, place, and promotion.\u003c\/p\u003e","brand":"Emerald Group Publishing Limited","offers":[{"title":"Default Title","offer_id":48768478707947,"sku":"00000_00000_00000_00000","price":303.96,"currency_code":"SGD","in_stock":true}],"url":"https:\/\/kinokuniya.com.sg\/products\/9781849507202","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}