{"product_id":"9783031904967","title":"Customer Value-centered Management : Understanding and Leveraging Value-to-Value, Pricing, Big Data, and Controlling (Future of Business and Finance)","description":"\u003cp\u003eCustomer centricity, epitomized by Amazon's success, emerges as pivotal, with customer value serving as the linchpin in relationship marketing. They caution against simplistic interpretations of value-based pricing, stressing the need for holistic consideration of customer benefit, pricing, and costs.\u003c\/p\u003e","brand":"Springer","offers":[{"title":"Default Title","offer_id":48868016750827,"sku":"00000_00000_00000_00000","price":164.78,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9783031904967-1.jpg?v=1781717909","url":"https:\/\/kinokuniya.com.sg\/products\/9783031904967","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}