{"product_id":"9783031985126","title":"Next Generation Entrepreneurship : Convergence of Innovation, Technology, and Society (Palgrave Studies of Entrepreneurship and Social Challenges in Developing Economies) (2026. xxii, 398 S. XXII, 398 p. 48 illus. 210 mm)","description":"\u003cp\u003eThis volume explores the evolving landscape of entrepreneurship, with a focus on the integration of innovation and technology in entrepreneurial practices and Industry 5.0. It discusses the role of entrepreneurship in economic development, the challenges faced by small and medium enterprises (SMEs), and the impact of artificial intelligence (AI) and machine learning (ML) on managerial decisionmaking. It addresses the effect of transcending growth of information and communication technology on entrepreneurship to gain competitive edge. \u003c\/p\u003e \u003cp\u003e\u003cstrong\u003ePart I  Entrepreneurship Development.- \u003c\/strong\u003eChapter 1: Navigating Motivations and Barriers: A Case Study of Women's Entrepreneurship in Greece (Easy Chair #2) \u003cem\u003eMarcus Goncalves, Suela Papagelis, and Daphne Nicolitsas.- \u003c\/em\u003eChapter 2: Charting Progress and Barriers: A Bibliometric Study on Women Entrepreneurs (Easy Chair #3) \u003cem\u003eMarcus Goncalves.- \u003c\/em\u003eChapter 3: Drivers for Women Entrepreneurs in Iran: Trends and Challenges (Easy Chair #4) \u003cem\u003eMarcus Goncalves, Sadaf Sartipi, and Ghazale Asadi Damavandi.- \u003c\/em\u003eChapter 4: Shaping Innovation and Entrepreneurship Ecosystems: An Outcome-based Model (Easy Chair #12) \u003cem\u003eOdille Sanchez-Dominguez and Luis Miguel Almanza-Rueda.- \u003c\/em\u003e\u003cstrong\u003ePart II Technology and Entrepreneurship.- \u003c\/strong\u003eChapter 5: Leveraging Business Analytics in Consulting and the Role of Artificial Intelligence in the Future of Consulting (Easy Chair #33) \u003cem\u003eYolande Athaide and Christopher Athaide.- \u003c\/em\u003eChapter 6: Transforming Global Supply Chains with Artificial Intelligence, Machine Learning, and Next-Generation Technologies (Easy Chair #30) \u003cem\u003eNatasya Liew, Sarthak Pattnaik, Ali Ozcan Kures, Kathleen Park, and Eugene Pinsky.- \u003c\/em\u003eChapter 7: A Comparative Study of Entrepreneurship Education from High School to College in the US and Saudi Arabia (Easy Chair #51) \u003cem\u003eVijay Kanabar and Hala Almuqati.- \u003c\/em\u003eChapter 8: Generative AI and the Changing Nature of Work: Early evidence for impact on structure, skills, and productivity (Easy Chair #55) \u003cem\u003eTimur Bektur, Ziyu Zhou, Yijia Lu, Yi Jin Khor, Kexin Xi, \u003c\/em\u003e\u003cem\u003eSree Kumar Valath, and \u003c\/em\u003e\u003cem\u003eTanya Zlateva.- \u003c\/em\u003eChapter 9: Impact of Large Language Models on Entrepreneurship: Challenges for Innovation (Easy Chair #37) \u003cem\u003eAnjana Nittur and Eugene Pinsky.- \u003c\/em\u003eChapter 10: Believing the Less Known: Nexus of Artificial Intelligence with Entrepreneurship (Easy Chair #38) \u003cem\u003eRajagopal and Ananya Rajagopal.- \u003c\/em\u003eChapter 11: Impact of Artificial Intelligence on Digital Marketing (Easy Chair #22) \u003cem\u003eJoao Quintino.- \u003c\/em\u003eChapter 12: The impact of AI on future social entrepreneurs sense of purpose: A study of Gen-Zs in Mexico (Easy Chair #33) \u003cem\u003eAndrée Marie López-Fernández.- \u003c\/em\u003e\u003cstrong\u003ePart III Knowledge Management and Behavioral Perspectives.- \u003c\/strong\u003eChapter 13: Toward a Transparent and Inclusive Future: A Review of Neuromarketing s Development and Ethical Gaps (Easy Chair #31) \u003cem\u003eValorie Luther.- \u003c\/em\u003eChapter 14: Managing and Coping with Customer Incivility: Insights into Service Professionals (Easy Chair #43) \u003cem\u003eNolla Haidar, Marcus Goncalves, and Elif Celik.- \u003c\/em\u003eChapter 15: The Dual Role of Opportunity Recognition in Mediating and Moderating the Relationship Between Social Networks and Knowledge Acquisition for Entrepreneurs (Easy Chair #44) \u003cem\u003eAldahir Caballero-Campbell and Hugo Alvarez-Perez.- \u003c\/em\u003eChapter 16: Neuromarketing, Ethics, and California's New Consumer Privacy Rights Act (Easy Chair #53) \u003cem\u003eMarcus Goncalves and Debra Dangelo.- \u003c\/em\u003eChapter 17: Work design for a young generation of entrepreneurial platform workers (Easy Chair #57) \u003cem\u003eGuillermo J. Larios-Hernandez, Victor H. Valdes-Cervantes and Pavel Reyes-Mercado.- \u003c\/em\u003eChapter 18: Resilient Public Policy in Uncertain Times: A Case Study on MGNREGA's Role in Supporting Reverse Migrants and Sustaining Rural Employment in India (Easy Chair #14) \u003cem\u003eManisha Paliwal, K.K Tripathy and Nishita Chatradhi.- \u003c\/em\u003e\u003cstrong\u003ePart IV Epilogue.- \u003c\/strong\u003eChapter 19: Entrepreneurship 5.0: Synchronizing Tec\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eRajagopal \u003c\/strong\u003eis Distinguished Professor of Marketing at EGADE Business School of Tecnologico de Monterrey at Mexico City Campus and Visiting Professor at Metropolitan College Boston University. \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMarcus Goncalves \u003c\/strong\u003eis Associate Professor of the Practice of Administrative Sciences at Metropolitan College, Boston University. \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eVladimir Zlatev \u003c\/strong\u003eis Associate Professor of Practice at Metropolitan College, Boston University, USA and an entrepreneur with extensive experience in industrial engineering and corporate management.\u003c\/p\u003e","brand":"SPRINGER, BERLIN; PALGRAVE MACMILLAN","offers":[{"title":"Default Title","offer_id":48870716375275,"sku":"00000_00000_00000_00000","price":366.22,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9783031985126-1.jpg?v=1781717984","url":"https:\/\/kinokuniya.com.sg\/products\/9783031985126","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}