{"product_id":"9783110176117","title":"Public Relations and Communication Management in Europe : A Nation-by-Nation Introduction to Public Relations Theory and Practice (Mouton Reader)","description":"The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions are written from an \"inside view\" and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches. \u003cp\u003eThe book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an \"insider\" point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.\u003c\/p\u003e \u003cp\u003e\u003cem\u003eLarissa A. Grunig and James E. Grunig \u003c\/em\u003eForeword\u003c\/p\u003e \u003cp\u003e\u003cem\u003eBetteke van Ruler and Dejan Vercic \u003c\/em\u003eOverview of public relations and communication management in Europe\u003c\/p\u003e \u003cp\u003e\u003cem\u003eKarl Nessmann \u003c\/em\u003eAustria\u003c\/p\u003e \u003cp\u003e\u003cem\u003eLuc Pauwels \u003c\/em\u003eand \u003cem\u003eBaldwin Van Gorp \u003c\/em\u003eBelgium\u003c\/p\u003e \u003cp\u003e\u003cem\u003eKlaus Merten \u003c\/em\u003eIntermezzo: A constructivistic approach to public relations\u003c\/p\u003e \u003cp\u003e\u003cem\u003eNenad Brkic \u003c\/em\u003eand \u003cem\u003eMelika Husic \u003c\/em\u003eBosnia-Herzegovina\u003c\/p\u003e \u003cp\u003e\u003cem\u003eMinka Zlateva \u003c\/em\u003eBulgaria\u003c\/p\u003e \u003cp\u003e\u003cem\u003eBoris Hajos \u003c\/em\u003eand \u003cem\u003eAna Tkalac \u003c\/em\u003eCroatia\u003c\/p\u003e \u003cp\u003e\u003cem\u003eKaja Tampere \u003c\/em\u003eEstonia\u003c\/p\u003e \u003cp\u003e\u003cem\u003eJaakko Lehtonen \u003c\/em\u003eFinland\u003c\/p\u003e \u003cp\u003e\u003cem\u003eSusanne Holmström \u003c\/em\u003eIntermezzo: The reflective paradigm of public relations\u003c\/p\u003e \u003cp\u003e\u003cem\u003eValérie Carayol \u003c\/em\u003eFrance\u003c\/p\u003e \u003cp\u003e\u003cem\u003eGünter Bentele \u003c\/em\u003eand \u003cem\u003eIvonne Junghänel \u003c\/em\u003eGermany\u003c\/p\u003e \u003cp\u003e\u003cem\u003eProdromos Yannas \u003c\/em\u003eGreece\u003c\/p\u003e \u003cp\u003e\u003cem\u003eGyörgy Szondi \u003c\/em\u003eHungary\u003c\/p\u003e \u003cp\u003e\u003cem\u003eFrancis Xavier Carty \u003c\/em\u003eIreland\u003c\/p\u003e \u003cp\u003e\u003cem\u003eRyszard Lawniczak \u003c\/em\u003eIntermezzo: The transitional approach to public relations\u003c\/p\u003e \u003cp\u003e\u003cem\u003eTony Muzi Falconi \u003c\/em\u003eand \u003cem\u003eRenata Kodilja \u003c\/em\u003eItaly\u003c\/p\u003e \u003cp\u003e\u003cem\u003eCarmel Bonello \u003c\/em\u003eMalta\u003c\/p\u003e \u003cp\u003e\u003cem\u003eBetteke van Ruler \u003c\/em\u003eThe Netherlands\u003c\/p\u003e \u003cp\u003e\u003cem\u003ePål Horsle \u003c\/em\u003eNorway\u003c\/p\u003e \u003cp\u003e\u003cem\u003eRyszard Lawniczak \u003c\/em\u003ePoland\u003c\/p\u003e \u003cp\u003e\u003cem\u003eJuliana Raupp \u003c\/em\u003eIntermezzo: Public sphere as central concept of public relations\u003c\/p\u003e \u003cp\u003e\u003cem\u003eJosé Viegas Soares \u003c\/em\u003eand \u003cem\u003eAntónio Marques Mendez \u003c\/em\u003ePortugal\u003c\/p\u003e \u003cp\u003e\u003cem\u003eKaterina Tsetsura \u003c\/em\u003eRussia\u003c\/p\u003e \u003cp\u003e\u003cem\u003eMilenko D. Djuric \u003c\/em\u003eSerbia and Montenegro\u003c\/p\u003e \u003cp\u003e\u003cem\u003eIvan Záry \u003c\/em\u003eSlovakia\u003c\/p\u003e \u003cp\u003e\u003cem\u003eDejan Vercic \u003c\/em\u003eSlovenia\u003c\/p\u003e \u003cp\u003e\u003cem\u003eJószef Katus\u003c\/em\u003e Intermezzo: Civil society and public relations\u003c\/p\u003e \u003cp\u003e\u003cem\u003eMa de los Ángeles Moreno Fernandez \u003c\/em\u003eSpain\u003c\/p\u003e \u003cp\u003e\u003cem\u003eBertil Flodin \u003c\/em\u003eSweden\u003c\/p\u003e \u003cp\u003e\u003cem\u003eUlrike Röttger \u003c\/em\u003eSwitzerland\u003c\/p\u003e \u003cp\u003e\u003cem\u003eZafer Özden \u003c\/em\u003eand \u003cem\u003eMine Saran \u003c\/em\u003eTurkey\u003c\/p\u003e \u003cp\u003e\u003cem\u003eRoland Burkart \u003c\/em\u003e Intermezzo: Consensus-oriented public relations (COPR): A concept for planning and evaluation of public relations\u003c\/p\u003e \u003cp\u003e\u003cem\u003eEric Koper \u003c\/em\u003eUnited Kingdom\u003c\/p\u003e \u003cp\u003e\u003cem\u003eGünter Bentele \u003c\/em\u003eNew perspectives of public relations in Europe\u003c\/p\u003e \u003cp\u003e\u003ci\u003eBetteke van Ruler \u003c\/i\u003eis Professor at the University of Amsterdam, The Netherlands.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eDejan Vercic\u003c\/i\u003e is Assistant Professor at the University of Lubljana, Slovenia.\u003c\/p\u003e","brand":"DE GRUYTER; DE GRUYTER MOUTON","offers":[{"title":"Default Title","offer_id":48253891903723,"sku":"00000_00000_00000_00000","price":439.48,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9783110176117-1.jpg?v=1781718418","url":"https:\/\/kinokuniya.com.sg\/products\/9783110176117","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}