{"product_id":"9783110481167","title":"Micro MBA : Theory and Practice (2018. XIII, 171 S. 3 b\/w ill., 17 b\/w tbl. 240 mm)","description":"\u003cp\u003e\u003cem\u003eMicro MBA\u003c\/em\u003e focuses on accounting, economics, marketing, human resources, operations, finance and gives the \"core\" curriculum of subjects usually present in an MBA program. This book presents the key concepts to all those pursuing a managerial career in the technological and engineering industry on principles, strategies, models, techniques, methodologies and applications in the business area for non-economists. \u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eCarolina Machado\u003c\/strong\u003e, University of Minho, Portugal; \u003cstrong\u003ePaulo Davim\u003c\/strong\u003e, University of Aveiro, Portugal \u003c\/p\u003e","brand":"De Gruyter","offers":[{"title":"Default Title","offer_id":48808633925867,"sku":"00000_00000_00000_00000","price":294.8,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9783110481167-1.jpg?v=1783114531","url":"https:\/\/kinokuniya.com.sg\/products\/9783110481167","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}