{"product_id":"9783531158815","title":"Die Rolle der Markenpersönlichkeit für die kommunikative Führung einer Marke : Eine Analyse aus systemtheoretischer Perspektive. Mit e. Geleitw. v. Eberhard Knödler-Bunte (VS Research) (2008. 143 S. m. Abb. 21 cm)","description":"","brand":"VS VERLAG","offers":[{"title":"Default Title","offer_id":48766206902507,"sku":"00000_00000_00000_00000","price":109.85,"currency_code":"SGD","in_stock":true}],"url":"https:\/\/kinokuniya.com.sg\/products\/9783531158815","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}