{"product_id":"9783631643570","title":"EDLP versus Hi-Lo Pricing Strategies in Retailing : Literature Review and Empirical Examinations in the German Retail Market. Dissertationsschrift (Schriften zu Marketing und Handel .15) (2014. XXI, 127 S. 210 mm)","description":"\u003cp\u003eThis work examines the topic of EDLP versus Hi-Lo pricing strategies in retailing. Based on a comprehensive conceptual examination of pricing strategies in retailing, the author conducted two large-scale empirical studies about the impact of the retailer's pricing strategy on store performance.\u003c\/p\u003e","brand":"Peter Lang","offers":[{"title":"Default Title","offer_id":48779211735275,"sku":"00000_00000_00000_00000","price":96.77,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9783631643570-1.jpg?v=1781723648","url":"https:\/\/kinokuniya.com.sg\/products\/9783631643570","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}