{"product_id":"9783834900395","title":"Manual of International Marketing (2006. 584 p. w. num. figs. and photos. 24 cm)","description":"\u003cp\u003e§07§Top executives in international marketing and marketing professors give hands-on theoretical insights and practical guidelines for the most relevant problems in international marketing. The book is structured by easily accessible marketing catchwords and contains one in-depth, compact article per catchword. §16§The Manual of International Marketing provides a comprehensive insight into the real world of contemporary international marketing. Leading experts, from some of the most renown international companies around, offer their take on 38 key issues of modern-day marketing, covering fields such as Brand Value Management, International Brand Portfolio Management, Global Customer Interaction and Intercultural Marketing. Displayed in the newest Executive Science knowledge format, each chapter delivers both a precise model for its field, and a hands-on management process that helps marketing managers, corporate executives and financial investors understand, implement and evaluate measures and strategies in today s and tomorrow s global marketing arena.§Participating companies: BMW Group, Deutsche Lufthansa AG, eBay, Electronic Arts, Fujitsu Siemens Computers, MasterCard Europe, Masterfoods Inc., McDonald s Germany, Microsoft, PUMA AG, SAP AG, Siemens AG, Unilever and other leading companies §16§. §04§Catchwords from the following areas:§§- Global Marketing§§- Marketing Management§§- Brand Management§§- Marketing Communication§§- Customer Relations §01§Thomas Heilmann ist Partner der Scholz 〓ndig für Strategie und Expansion sowie für das internationale Netzwerk der Gruppe. Er war zuvor über zehn Jahre gemeinsam mit Sebastian Turner geschäftsführender Gesellschafter von Scholz 〓t der Künste Berlin.\u003c\/p\u003e","brand":"GABLER","offers":[{"title":"Default Title","offer_id":48764839690475,"sku":"00000_00000_00000_00000","price":201.41,"currency_code":"SGD","in_stock":true}],"url":"https:\/\/kinokuniya.com.sg\/products\/9783834900395","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}