{"product_id":"9789813235830","title":"Brains Versus Capital - Entrepreneurship for Everyone: Lean, Smart, Simple","description":"\u003cp\u003e\"Gunter Fatlin, himself a very successful entrepreneur, has written an inspiring book which can act as a guide to all those seeking to make the most of their talents — enabling them to establish their own company.\"Muhammad Yunus2006 Nobel Peace Prize laureate Entrepreneurship is not a calling only for the selected few. Creative work and economic self-realization are goals that anyone can pursue. Learn how to create your own \"idea-masterpiece\" as a collage or puzzle made from existing pieces, and construct your own company from pre-existing components that are freely available to everyone. Brains versus Capital: Entrepreneurship for Everyone opens up many channels of opportunity for many people who never thought that they would start their own company. This book emphasizes knowledge-based start-ups, which offers a crucial difference to classic self-employment and the new technology based start-ups. Günter Faltin has been teaching this approach for decades, and he has applied his theoretical concept with great success to \"The Tea Campaign\" (Teekampagne), the largest mail-order tea company in Germany. A growing number of companies uses Professor Faltin's principles successfully. Featuring practical examples of successful companies, Günter Faltin shows how anyone can refine an idea to create a new company. By combining components that already exist, a small start-up founder could even challenge the big companies.\u003c\/p\u003e","brand":"World Scientific","offers":[{"title":"Default Title","offer_id":48812956909803,"sku":"00000_00000_00000_00000","price":32.96,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9789813235830-1.jpg?v=1781771393","url":"https:\/\/kinokuniya.com.sg\/products\/9789813235830","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}