{"product_id":"9780060081997","title":"The Fall of Advertising and the Rise of PR","description":"\u003cp\u003eReveals a shift in marketing trends from advertising to publicity, citing the successes of such top brands as the Body Shop, Starbucks, and Wal-Mart, while sharing strategies on establishing credibility and implementing a slow PR build.\u003c\/p\u003e","brand":"Harper Business","offers":[{"title":"Default Title","offer_id":48215415259371,"sku":"EB_BM1000_E02-06_SIMS","price":27.45,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9780060081997-1.jpg?v=1781603869","url":"https:\/\/kinokuniya.com.sg\/zh\/products\/9780060081997","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}