{"product_id":"9780071494410","title":"The Brand Promise: How Ketel One, Costco, Make-A-Wish, Tourism Vancouver, and Other Leading Brands Make and Keep the Promise That Guarantees Success","description":"\u003cp\u003eShows how to make the right promise, how to keep it - and how fulfilling that promise will turn any business into one that people will admire, trust, and support. This book explains the steps for finding and forming a  promise, and shows how to implement key principles that ensure business success.\u003c\/p\u003e","brand":"McGraw-Hill Companies","offers":[{"title":"Default Title","offer_id":48268815007979,"sku":"00000_00000_00000_00000","price":86.06,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9780071494410-1.jpg?v=1785755039","url":"https:\/\/kinokuniya.com.sg\/zh\/products\/9780071494410","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}