{"product_id":"9780199482986","title":"Ujjivan : Transforming with Technology","description":"\u003cp\u003eThree decades of being a banker afforded Samit Ghosh a ringside view of the biggest vulnerability of India's financial sector-its failure to ensure true financial inclusion. This became the impetus for Ghosh's second innings as the creator of Ujjivan, a pioneering venture to bring financial services to the urban poor. Since 2005, when it opened its doors for business, Ujjivan has seen rapid growth. Starting off as a microfinance organization that gave small, unsecured loans to poor businesswomen, Ujjivan gradually expanded to offer agricultural, education, home-improvement, home-purchase, and livestock loans. Today, Ujjivan is a small finance bank. Its burgeoning customer base and robust balance sheet are resounding proof that lending to the poor can be a good business, making it a shining example of conscious capitalism done right. Read Ujjivan: Transforming with Technology for a behind-the scenes look at how Ujjivan is chasing its credo-building a better life for those left behind.\u003c\/p\u003e","brand":"Oxford University Press","offers":[{"title":"Default Title","offer_id":48665005261035,"sku":"00000_00000_00000_00000","price":54.93,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9780199482986-1.jpg?v=1781612615","url":"https:\/\/kinokuniya.com.sg\/zh\/products\/9780199482986","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}