{"product_id":"9780199572489","title":"Soft Innovation : Economics, Product Aesthetics, and the Creative Industries","description":"\u003cp\u003eMuch of the existing economic literature on innovation has taken a particularly functional viewpoint as to what innovation might be. This book explores 'soft innovation', found in the creative industries such as publishing, film-making, advertising, and architecture, which has been, hitherto, ignored in innovation studies.\u003c\/p\u003e","brand":"Oxford University Press","offers":[{"title":"Default Title","offer_id":48663780884715,"sku":"00000_00000_00000_00000","price":292.99,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9780199572489-1.jpg?v=1781612761","url":"https:\/\/kinokuniya.com.sg\/zh\/products\/9780199572489","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}