{"product_id":"9780241279243","title":"Scaling Lean : Mastering the Key Metrics for Startup Growth","description":"\u003cp\u003e'A battle-tested approach to building companies that matter' - Eric Ries, author of The Lean Startup\u003c\/p\u003e\n\n\u003cp\u003eIs your 'big idea' worth pursuing? What if you could test your business model earlier in the process - before you've expended valuable time and resources?\u003c\/p\u003e\n\n\u003cp\u003eYou've talked to customers. You've identified problems that need solving, and maybe even built a minimum viable product. But now there's a second bridge to cross. How do you tell whether your idea represents a viable business? Do you really have to go through the whole cycle of development, failure, iteration, tweak, repeat? \u003c\/p\u003e\n\n\u003cp\u003eScaling Lean offers an invaluable blueprint for modelling startup success. You'll learn the essential metrics that measure the output of a working business model, give you the pulse of your company, communicate its health to investors, and enable you to make precise interventions when things go wrong.\u003c\/p\u003e\n\n\u003cp\u003eAsh Maurya, a serial entrepreneur and author of the startup cult classic Running Lean, pairs real-world examples of startups like Airbnb and Hubspot with techniques from the manufacturing world in this tacti­cal handbook for scaling with maximum efficiency and efficacy. This is vital reading for any startup founder graduating from the incubator stage.\u003c\/p\u003e","brand":"Portfolio Penguin","offers":[{"title":"Default Title","offer_id":48219853226219,"sku":"00000_00000_00000_00000","price":69.82,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9780241279243-1.jpg?v=1786016168","url":"https:\/\/kinokuniya.com.sg\/zh\/products\/9780241279243","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}