{"product_id":"9780367870171","title":"Brands : Interdisciplinary Perspectives (Routledge Interpretive Marketing Research)","description":"\u003cp\u003eJonathan Schroeder brings together a curated selection of papers on brands and branding, originally published in the interdisciplinary journal Consumption Markets and Culture. Organised into four perspectives - cultural, corporate, consumer, and critical – each section contextualised by a new introduction from leading brand scholars. This\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":48695513153771,"sku":"00000_00000_00000_00000","price":115.34,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9780367870171-1.jpg?v=1781619063","url":"https:\/\/kinokuniya.com.sg\/zh\/products\/9780367870171","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}