{"product_id":"9780415349949","title":"Strategic Management and Online Selling : Creating Competitive Advantage with Intangible Web Goods (Routledge Advances in Management and Business Studies)","description":"\u003cp\u003eThis book focuses on Business to Customer business on the internet in order to consider how firms with similar specific characteristics are able to realise competitive advantages. The book presents a new perspective on strategic management theory.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":48680439185643,"sku":"00000_00000_00000_00000","price":457.78,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9780415349949-1.jpg?v=1781620933","url":"https:\/\/kinokuniya.com.sg\/zh\/products\/9780415349949","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}