{"product_id":"9780415705097","title":"Market Management and Project Business Development","description":"\u003cp\u003eThis book is the first of its kind to provide a set of key principles and guidelines to marketing all types of projects to all types of customers, both B2B and B2C, setting out a range of theoretical developments and applying them throughout to practical scenarios and cases to link theory to practice. Smyth structures his guide around three stages in the process of marketing a project: corporate management, business development and project execution. This provides guidance through every stage of a project, from its inception all the way through to its launch to market.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":48686078820587,"sku":"00000_00000_00000_00000","price":151.97,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9780415705097-1.jpg?v=1781622479","url":"https:\/\/kinokuniya.com.sg\/zh\/products\/9780415705097","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}