{"product_id":"9780470051054","title":"The Online Advertising Playbook : Proven Strategies and Tested Tactics from the Advertising Research Foundation","description":"\u003cp\u003eEven as advertising opportunities grow, the Internet still only represents a small fraction of the total advertising market. This book is the first to leverage the Internet advertising opportunity, providing effectiveness metrics, creative principles for online advertising, budgeting practices, and much more.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":48681578627307,"sku":"00000_00000_00000_00000","price":69.58,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9780470051054-1.jpg?v=1785753414","url":"https:\/\/kinokuniya.com.sg\/zh\/products\/9780470051054","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}