{"product_id":"9780470223390","title":"Differentiate or Die : Survival in Our Era of Killer Competition (2ND)","description":"\u003cp\u003eAnnouncing an update of one of the best marketing books of all time. Differentiation has become a very big word in business thanks in great part to Differentiate or Die. It has been called one of the best marketing books of all time.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":48215732060395,"sku":"EB_BM1000_E02-06_SIMS","price":53.1,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9780470223390-1.jpg?v=1781624155","url":"https:\/\/kinokuniya.com.sg\/zh\/products\/9780470223390","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}