{"product_id":"9780471176336","title":"Divide and Conquer : Target Your Customers through Market Segmentation","description":"\u003cp\u003eA practical guide to the revolutionary new marketing strategy that's got Madison Avenue shaking in its boots. The advertising genius behind such memorable campaigns as \"A mind is a terrible thing to waste\" and \"I'm stuck on Band-Aid\" has invented a powerful new marketing strategy called selective marketing.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":48676180590827,"sku":"00000_00000_00000_00000","price":86.98,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9780471176336-1.jpg?v=1781624398","url":"https:\/\/kinokuniya.com.sg\/zh\/products\/9780471176336","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}