{"product_id":"9780738207742","title":"Under the Radar","description":"\u003cp\u003eBy analyzing some of today's best advertising campaigns which have succeeded in getting \"under the radar\" of ad-weary consumers, the authors aim to show how a business can learn to understand its customers and figure out innovative ways that will retain attention.\u003c\/p\u003e","brand":"Perseus Books","offers":[{"title":"Default Title","offer_id":48678106792171,"sku":"00000_00000_00000_00000","price":40.26,"currency_code":"SGD","in_stock":true}],"url":"https:\/\/kinokuniya.com.sg\/zh\/products\/9780738207742","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}