{"product_id":"9780765613271","title":"Electronic Customer Relationship Management","description":"\u003cp\u003eA survey of information systems research on electronic customer relationship management (eCRM). This book provides frameworks taken from cases and applications in this field. Each chapter takes a collaborative approach that goes beyond the analytical and operational perspectives, and stresses integration with other enterprise information systems.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":48680861827307,"sku":"00000_00000_00000_00000","price":640.92,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9780765613271-1.jpg?v=1781636609","url":"https:\/\/kinokuniya.com.sg\/zh\/products\/9780765613271","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}