{"product_id":"9780789002518","title":"Defining Your Market : Winning Strategies for High-Tech, Industrial, and Service Firms","description":"\u003cp\u003eThis book provides the blueprint for visionary companies who are building markets today to be market leaders tomorrow. It does so by providing a practical and comprehensive base for defining and redefining marketing in competitive and fast-changing global markets. You'll find invaluable information about market identification, analysis, selection, and strategy.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":48676255203563,"sku":"00000_00000_00000_00000","price":428.48,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9780789002518-1.jpg?v=1781637848","url":"https:\/\/kinokuniya.com.sg\/zh\/products\/9780789002518","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}