{"product_id":"9780803953802","title":"The Commercialization of American Culture : New Advertising, Control and Democracy","description":"\u003cp\u003eThe advertising industry is constantly seeking new consumer avenues, the most recent including niche marketing, database marketing, cross-promotion and place-based marketing. In this valuable resource, Matthew P McAllister critically assesses the role of advertising in society, examines the recent innovations in technique and discusses the social and commercial implications of these developments.\u003c\/p\u003e","brand":"Sage Pubns","offers":[{"title":"Default Title","offer_id":48675259187435,"sku":"00000_00000_00000_00000","price":230.73,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9780803953802-1.jpg?v=1781639213","url":"https:\/\/kinokuniya.com.sg\/zh\/products\/9780803953802","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}