{"product_id":"9781032149769","title":"Consumer Behaviour and Digital Transformation (Business and Digital Transformation)","description":"\u003cp\u003eThis textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and decision-making globally. The book will enable readers to develop a coherent understanding of the basic underpinnings of consumer behaviour as they relate to individual and group-oriented consumption decisions.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":48226418196715,"sku":"EB_BM1000_E02-05_SIMS","price":93.72,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9781032149769-1.jpg?v=1781648770","url":"https:\/\/kinokuniya.com.sg\/zh\/products\/9781032149769","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}