{"product_id":"9781032329239","title":"Corporate Social Responsibility and Marketing Ethics : The Effects of Value-Based Marketing on Consumer Behaviour (Routledge Studies in Marketing)","description":"\u003cp\u003eThis book demonstrates the concept of CSR and how it is included as an element of value-based marketing. Using research from the Polish market, the author explores the concept of value-based marketing, how organisations are implementing CSR and analyses the effect on consumer behaviour.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":48722758795499,"sku":"00000_00000_00000_00000","price":109.85,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9781032329239-1.jpg?v=1781649577","url":"https:\/\/kinokuniya.com.sg\/zh\/products\/9781032329239","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}