{"product_id":"9781138559288","title":"Strategic Marketing for High Technology Products : An Integrated Approach (Routledge Studies in Innovation, Organizations and Technology)","description":"\u003cp\u003eThis book delimits the concept of high technology and explores the characteristics of high-tech markets and the high-tech environment, with the ultimate goal of contributing to the formulation of effective new processes for product development and launching to the market, in the high-tech context. It highlights and promotes the integrated functional department approach, especially in relation to R\u0026amp;D and Marketing, It outlines and classifies the specific qualities and characteristics of the high-tech sector, while accommodating their use within the context of strategic marketing management and adopts a marketing oriented approach (consumer oriented, market oriented and competition oriented).\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":48731091468523,"sku":"00000_00000_00000_00000","price":428.48,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9781138559288-1.jpg?v=1781658348","url":"https:\/\/kinokuniya.com.sg\/zh\/products\/9781138559288","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}