{"product_id":"9781398604315","title":"From Marginal to Mainstream : Why Tomorrow's Brand Growth Will Come from the Fringes - and How to Get There First","description":"\u003cp\u003eUnderstand how legacy and mainstream brands from B2B and B2C through to product and service companies can successfully harness the potential of marginal behaviours for new routes to growth.\u003c\/p\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":48225047445739,"sku":"00000_00000_00000_00000","price":58.86,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9781398604315-1.jpg?v=1781676825","url":"https:\/\/kinokuniya.com.sg\/zh\/products\/9781398604315","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}