{"product_id":"9781509565115","title":"Inspiration : Where the Best Ideas Come from","description":"\u003cp\u003eInspiration propels us. It's the basis of every accomplishment. But the idea that it simply falls into your lap is a myth. Inspiration doesn't come to us in a gust of wind, only to disappear into the mist again. You make it happen; it's a reward for work that you've already done. The combination of perspiration and inspiration takes you to where you want to go.\u003c\/p\u003e\n\n\u003cp\u003eIn this ode to what is perhaps the brain's greatest achievement, Ap Dijksterhuis explains, with a storyteller's verve, what inspiration is, why we have it, how it works and how to get it. Drawing upon on the most up-to-date research in neuroscience and psychology, he shows how inspiration stands in relation to creativity, motivation, curiosity and the overall functioning of the brain.\u003c\/p\u003e\n\n\u003cp\u003eUltimately, inspiration is not a privilege granted to a talented few: everyone who chooses inspiration will benefit from it. Including you.\u003c\/p\u003e","brand":"Polity Press","offers":[{"title":"Default Title","offer_id":48869357289707,"sku":"EB_PS0200_D07-02_SIMS","price":45.73,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9781509565115-1.jpg?v=1781961789","url":"https:\/\/kinokuniya.com.sg\/zh\/products\/9781509565115","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}