{"product_id":"9781526423245","title":"Sensory Marketing : An Introduction","description":"\u003cp\u003eAuthored by Bertil Hultén, one of the world′s leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer, not only to increase the chance of an immediate sale but perceptions of the product which play into a customer′s return and brand loyalty for the future.\u003c\/p\u003e","brand":"SAGE Publications Ltd","offers":[{"title":"Default Title","offer_id":48822192341227,"sku":"00000_00000_00000_00000","price":362.57,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9781526423245-1.jpg?v=1781687481","url":"https:\/\/kinokuniya.com.sg\/zh\/products\/9781526423245","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}