{"product_id":"9781557533975","title":"Feeding the Media Beast : An Easy Recipe for Great Publicity","description":"\u003cp\u003eFormer news anchor and reporter Mark Mathis gives publicity seekers a simple and highly practical formula to follow. Unlike other books, this book explains how to deal with journalists in a systematic way. It establishes 12 rules that cover everything any PR person ever needs to know.\u003c\/p\u003e","brand":"Purdue University Press","offers":[{"title":"Default Title","offer_id":48764575613163,"sku":"00000_00000_00000_00000","price":40.19,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9781557533975-1.jpg?v=1781689944","url":"https:\/\/kinokuniya.com.sg\/zh\/products\/9781557533975","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}