{"product_id":"9781560239079","title":"AIDS, Communication, and Empowerment : Gay Male Identity and the Politics of Public Health Messages","description":"\u003cp\u003eAIDS, Communication, and Empowerment examines the cultural construction of gay men in light of discourse used in the media''s messages about HIV\/AIDS—messages often represented as educational, scientific, and informational but which are, in fact, politically charged. The book offers a compelling and substantive look at the social consequences of communication about HIV\/AIDS and the reasons for the successes and failures of contemporary health communication. This analysis is important because it provides a reading of health communication from a marginal perspective, one that has often been kept silent in mainstream academic research.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":48761949192427,"sku":"00000_00000_00000_00000","price":175.77,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9781560239079-1.jpg?v=1781690061","url":"https:\/\/kinokuniya.com.sg\/zh\/products\/9781560239079","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}