{"product_id":"9781574911183","title":"Pharmaceutical Marketing : A Practical Guide","description":"\u003cp\u003eDesigned as a practical guide for the pharmaceutical industry, this book covers how to apply cutting-edge marketing concepts and tools to the real-world intricacies of marketing a heavily regulated product whose success is determined not by the actual end-user, but by various industry stakeholders. From creating a worldwide vision that cascades into local tactics to managing a drug portfolio or pricing a particular product, this book guides readers through developing, implementing, and auditing a successful marketing strategy geared specifically to the pharmaceutical industry. It provides graphs, tables, worksheets, pharmaceutical case studies, and a sample marketing strategy.\u003c\/p\u003e","brand":"CRC Press Inc","offers":[{"title":"Default Title","offer_id":48763234681067,"sku":"00000_00000_00000_00000","price":512.73,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9781574911183-1.jpg?v=1781690702","url":"https:\/\/kinokuniya.com.sg\/zh\/products\/9781574911183","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}