{"product_id":"9781908684677","title":"Exploring Strategic Groups","description":"\u003cp\u003eThis volume examines the assumption that managers' perceptions of  strategic dimensions are homogeneous and that strategic development   aligns with group mental models about strategy that are shared among  decision makers in the strategy process. It analyzes the realities   of managerial cognition in relation to strategic dimensions and  connects them to the operational characteristics of firm strategies,   using repertory grid methodology and arguing that managers'  perceptions of key strategic dimensions are homogeneous within   strategic groups, through cluster analysis to identify cognitive  groupings across firms in the UK brewing industry. It explores the   idea that strategic groups can be identified from a managerial  perception perspective and that the cognitive frameworks of managers   guide firm positioning in competitive space, focusing on managerial  perceptions of key strategic dimensions and how these relate to firm   strategic postures within industries in terms of the idea that firms  can be characterized along these dimensions as strategic groups. It   contrasts traditional \"rational\" models of prescriptive studies with  the perspective that strategy and strategic decisions are formed   through a cognitive lens perspective in which knowledge, beliefs,  culture, and learning cannot be disconnected from decisions related   to strategy. It discusses the historical context in relation to  orthodox economic theory and the theory of the firm; the   contributions of management scholars to the literature on the  subject; the issues of perception from the point of view of what is   meant by shared cognition; the UK brewing industry; the research  methodology; the results and implications, showing that   heterogeneity exists within firms and across firms in the industry;  and how managers, lacking the shared cognitions implicit in   strategic group theory, interact through experience to reach   consensus about strategic dimensions. Distributed by Casemate IPM.  Annotation 2018 Ringgold, Inc., Portland, OR (protoview.com)\u003c\/p\u003e","brand":"The University of Buckingham Press","offers":[{"title":"Default Title","offer_id":48807346766059,"sku":"00000_00000_00000_00000","price":54.91,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9781908684677-1.jpg?v=1781710083","url":"https:\/\/kinokuniya.com.sg\/zh\/products\/9781908684677","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}