{"product_id":"9783032034793","title":"Advanced Technologies in Business, Volume I : Strategic, Managerial and Marketing Impacts (Palgrave Intersections of Business and the Sciences, in association with Gnosis Mediterranean Institute for Management Science)","description":"\u003cp\u003eThis two-volume work explores how advanced, technologically orientated business research aims to foster organizational and industry evolution, along with sustainable progress of enduring societal implications. As businesses increasingly embrace transformative technologies, their profound and far-reaching societal consequences necessitate a cross-disciplinary scientific approach coupled with an artistic and imaginative lens. \u003c\/p\u003e\u003cp\u003eAgainst this backdrop, authors in this book navigate the intricate web of impacts on employment and leadership, business model innovation, advanced data driven decision making, digital transformation, data ecosystems and analytics, AI-led e-commerce and branding, and virtual reality. The topics cover an array of geographic regions and industries, including professional services, education, fashion, sports, and hospitality \u0026amp; tourism.  Business technology theory and science are ultimately geared towards practicable application, and are contextualized by sustainability and socioeconomic advancement.  \u003c\/p\u003e\u003cp\u003eThis first volume investigates the strategic, managerial and marketing impacts of advanced business technologies, while volume two explores their role in industry and policy, elucidating also the art and fiction of their societal impact.\u003c\/p\u003e \u003cp\u003eChapter 1: Advanced Technologies in Business: An Overview of Strategic, Managerial, and Marketing Impacts \u003cem\u003eShahriar Akter, Afnan Hossain, Helene Yildiz, Aleksandra Figurek, Demetris Vrontis and Alkis Thrassou.- \u003c\/em\u003eChapter 2: Advancing Digital Maturity: A Path to Business Model Innovation in the Event Industry \u003cem\u003eAnastasia Romanova.- \u003c\/em\u003eChapter 3: The Role of Artificial Intelligence and Metaverse in the Indian Service Sector \u003cem\u003eAmbika Kulshrestha, Sandeep Kulshrestha, Apostolos Rafailidis and Leonidas Efthymiou.- \u003c\/em\u003eChapter 4: Neuromarketing: Hype or Hope \u003cem\u003eIndre Razbadauskaite-Venske and Saidas Rafijevas.- \u003c\/em\u003eChapter 5: Artificial Intelligence ( I) in Accounting and Finance \u003cem\u003eMihail Diakomihalis.- \u003c\/em\u003eChapter 6: Financial Transformation and Business Finance Integration under Financial Sharing Service Centres \u003cem\u003ePanagiotis Dimitropoulos and Konstantinos Koronios.- \u003c\/em\u003eChapter 7: Building AI-ready Leadership: Bridging the Gap between Policy, Training, and AI Integration \u003cem\u003eNicole Dujany and Alberto Ferraris.- \u003c\/em\u003eChapter 8: Overcoming Barriers and Establishing a Framework for AI Adoption in HR Technology: A Case Study of CBG Tech Entertainment \u003cem\u003eJason Drewery, Niki Kyriakidou and Alfred Chinta.- \u003c\/em\u003eChapter 9: AI-Driven E-Commerce: Consumer Reactions, Engagement, and the Path to Brand Loyalty \u003cem\u003ePaula Rodrigues.- \u003c\/em\u003eChapter 10: Exploring Configurations of Data-Driven Decision-Making Dimensions for Successful Growth Hacking Implementation: An fsQCA Approach \u003cem\u003eLuca Simone Macca and Gabriele Santoro.- \u003c\/em\u003eChapter 11: A Theory-Driven Exploration of Metaverse Customer Engagement: Insights from Structural Topic Modeling \u003cem\u003eReeti Agarwal, Ankit Mehrotra, Sana Moid, Nishant Sinha and Nitin Shankar.- \u003c\/em\u003eChapter 12: Navigating Strategic Decision-Making: The Role of Data Ecosystems and Analytics in SMEs - A Bibliometric Analysis \u003cem\u003eFilippo Ferrarini, Simona Leonelli and Bernardo Balboni.- \u003c\/em\u003eChapter 13: The Implications of Advan\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eShahriar Akter\u003c\/strong\u003e is a Professor of Analytics \u0026amp; Innovation and the Associate Dean of Research at the Faculty of Business \u0026amp; Law at UOW, Australia. He is one of the leading researchers in the field, internationally, having also published over one hundred significant papers in scientific journals.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMd Afnan Hossain\u003c\/strong\u003e is a Lecturer in Business Analytics at the Adelaide Business School, University of Adelaide, Australia. Afnan's contributions to academia are reflected in his publications in renowned journals such as \u003cem\u003eJournal of Business Research\u003c\/em\u003e, \u003cem\u003eJournal of Product Innovation Management\u003c\/em\u003e, and \u003cem\u003eIndustrial Marketing Management\u003c\/em\u003e, among others. \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHélène Yildiz\u003c\/strong\u003e is a University Professor in Management and Management Sciences, specializing in digital marketing strategy at the University of Lorraine, within the IUT Henri Poincaré in Longwy, France. The results of her research have been published in several major national and international journals.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDemetris Vrontis\u003c\/strong\u003e is the Vice Rector for Faculty and Research and a Professor of Strategic Marketing Management at the University of Nicosia, Cyprus. He has published widely with over 450 refereed journal articles, 60 books and 80 chapters, and he has presented papers at over 100 conferences around the globe.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAlkis Thrassou\u003c\/strong\u003e is a Professor of Strategic Marketing at the University of Nicosia, Cyprus, and Director of \u003cem\u003eGnosis Mediterranean Institute for Management Science\u003c\/em\u003e. He has published over 300 scientific works in numerous internationally esteemed journals and books, and holds significant editorial and scholarly positions.\u003c\/p\u003e","brand":"Palgrave MacMillan","offers":[{"title":"Default Title","offer_id":48870397018347,"sku":"00000_00000_00000_00000","price":366.22,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9783032034793-1.jpg?v=1781718019","url":"https:\/\/kinokuniya.com.sg\/zh\/products\/9783032034793","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}