{"product_id":"9798881807474","title":"The Consumer Insights Handbook : Using Audience Research to Make Smart Decisions (2ND)","description":"\u003cp\u003eResearching audiences is a dynamic and intellectually challenging process that celebrates innovative approaches to consumer desires, needs, and behaviors. Whether you are working on a brand, product, or a strategic campaign, successfully reaching your target audience and meeting your objectives requires good research.\u003c\/p\u003e","brand":"Bloomsbury Academic","offers":[{"title":"Default Title","offer_id":48996576461035,"sku":"EB_BM0600_00000_SIMS","price":87.2,"currency_code":"SGD","in_stock":true}],"url":"https:\/\/kinokuniya.com.sg\/zh\/products\/9798881807474","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}