The Statistical Analysis of Functional MRI Data (Statistics for Biology and Health)

In the pages of mainstream publications, including The New York Times and Wired, readers can learn about cutting-edge research into topics such as understanding how customers react to products and - vertisements ("If your brain has a 'buy button,' what pushes it?", The New York Times,October19,2004),howviewersrespondtocampaignads("Using M.