Selling Places explores the fascinating development of the place marketing and promotion over the last 150 years, drawing on examples from Northern America, Britain and continental Europe. The processes involved and the promotional imagery employed are meticulously presented and richly illustrated.
This highly illustrated book descibes how places have been `sold' or promoted to make themselves attractive locations as holiday resorts, business centres or residential areas. Explains the history of current practice, using world-wide examples.
Publisher
Spon Press
Publication Date
Aug 1998
ISBN
9780419206101
Pages
282 p.
Item Type
Book
Format
Hardcover
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