Profit Zone : How Strategic Business Design Will Lead You to Tomorrow's Profits -- Hardback

Profile of ten of the world's greatest business personalities - such as Roberto Goizueta of Coca-Cola, Bill Gates of Microsoft and Andrew Grove of Intel, showing how they achieved profit zone. * Provides a road map to making more profit by focusing - or refocusing - on the customer. * Includes worksheets and checklists, as well as charts and graphs, to illustrate the authors' points.