This work provides a model that service-firm managers should be able to implement. It directly links profit and growth to employee productivity, loyalty and satisfaction, and the authors lay out a step-by-step action plan for managing, marketing, hiring, delivering services, and assessing faults.
Publisher
Simon & Schuster
Publication Date
Apr 1997
ISBN
9780684832562
Pages
320
Item Type
Book
Format
Hardcover
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