This book examines the tentative nature of the intersection between terrorism and global tourism, illustrating how fear, insecurity, and crisis influence travelers' decisions and shape the image of destinations. It brings together international scholars and practitioners to explore the complex impacts of terrorism, including the psychological impact on tourists, strategic communication, and resilience planning in post-crisis tourism. This book offers critical insights into how destinations can regain their confidence, rebuild their reputation, and pursue sustainable tourism in the face of uncertainty through various case studies from different parts of the world, including Kashmir, Bali, Nigeria, and Sri Lanka. It addresses the trends of data-driven marketing, e-CRM (Electronic Customer Relationship Management), risk management, and international collaboration as a means of creating a safer and more just future for tourism. This book serves as a critical resource for researchers, policymakers, and practitioners in the tourism service sector, as well as the security sector and crisis management, offering practical recommendations on how to establish a robust, stable, and sustainable tourism sector globally in an era of increasing insecurity.
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