Learn how to get started with Futures Thinking. With this practical guide, Phil Balagtas, founder of the Design Futures Initiative and the global Speculative Futures network, shows you how designers and futurists have made futures work at companies such as Atari, IBM, Apple, Disney, Autodesk, Lufthansa, and McKinsey explore Speculative Design to deal with the relationship between science, technology, and humans; and Design Fiction to explore and critique possible futures.
Balagtas also shares stories from his journey to build a global community and describes how he works with clients to reshape the futures vocabulary. With this guide, you'll learn how to:
Prepare your client, team, and/or audience for futures
Facilitate and work with the fundamental methods and frameworks
Gain advocacy and support within your organization
Provide measurable value from the process and outcomes
Build a futures culture and team
Sustain a culture and support system beyond projects
