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Marketing (RLE Marketing) : The Management Way (Routledge Library Editions: Marketing)

Weinstein, Arnold K.
428.48 SGD
会員価格
385.64
English

Product Description

Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing orientation is necessary for corporate survival.
... Read Full Text

Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing orientation is necessary for corporate survival.

... Read Full Text

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