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Managing Business Interfaces : Marketing, Engineering, and Manufacturing Perspectives (International Series in Quantitative Marketing Vol.16) (2003. XII, 332 p.)

Ed. by A. K. Chakravarty and J. Eliashberg
311.28 SGD
会員価格
280.16
English

Product Description

Examines the interface of Marketing and Production, with the chapters written by well-known people in the field.

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