Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry (Advances in Hospitality, Tourism, and the Services Industry)

430.33 SGD
会員価格
387.30
English

Product Description

Presents scholarly material on frameworks for the effective management of value co-creation in contemporary business contexts. Highlighting relevant perspectives across a range of topics, such as public relations, service-dominant logic, and consumer culture theory, this publication is designed for professionals, researchers, graduate students, academics, and practitioners.

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