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Analyzing Attachment and Consumers' Emotions : Emerging Research and Opportunities

Pedeliento, Giuseppe
338.77 SGD
会員価格
304.90
English

Product Description

Examines the application of attachment theory to consumer brands and products. Featuring coverage on a broad range of topics, such as customer satisfaction, brand evaluation, and brand authenticity, this book is aimed at marketing professionals, consumer researchers, international business strategists, scholars, and graduate-level students.

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