Creative research communication : Theory and practice

Aimed at researchers seeking to engage the public with their work, as well as postgraduate students exploring practical research communication, this book provides a theoretically grounded introduction to diverse public engagement approaches. Organised into three sections, it begins by examining the historical development of public engagement and the contemporary drivers behind it, including the growing focus on inclusivity. The second section outlines practical methods—from face-to-face communication in settings such as festivals to artistic collaborations, digital tools, citizen science, and co-creation. Each chapter connects practice with theory, considering audiences, interactivity, and impact. The final section explores the increasing professionalism of the field, addressing ethics and the role of communication in generating research impact. The book concludes by emphasising the importance of sharing both the successes and limitations of emerging engagement practices.（.）