The General Mills/Parker Brothers Merger : Playing by Different Rules

Journalist Wojahn takes a critical look at the 1968 merger of food giant General Mills and game industry leader Parker Brothers. Drawing upon over 100 hours of interviews with persons involved in the merger, she traces the events that led up to the divestment and restructuring of Parker Brothers in 1985 and assesses what went wrong. The volume was originally published by AMACOM in 1988 under the title Playing by Different Rules: the General Mills Parker Brothers Merger . Annotation (c) Book News, Inc., Portland, OR (booknews.com)