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Global Developments in Nation Branding and Promotion: Theoretical and Practical Approaches

Masouras, Andreas (EDT)/ Daskou, Sofia (EDT)/ Pistikou, Victoria (EDT)
412.02 SGD
会員価格
370.82
English

Product Description

Presents the functionality of nation branding in benefiting the positioning and identity promotion of nations. Chapters address theoretical considerations of the nature of nation brands and their implications in measuring branding inference.

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