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Business-to-Business Marketing Management : Strategies, Cases and Solutions (Advances in Business Marketing and Purchasing)

Glynn, Mark S. (EDT)/ Woodside, Arch G. (EDT)
380.87 SGD
会員価格
342.79
English

Product Description

This book provides knowledge and skill-building training exercises in managing marketing decisions in business-to-business (B2B) contexts.

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